On today’s episode Jake begins a 4-part series on marketing with a stellar lineup of guests. Kicking it off, Uli Seuster of How to Manage a Small Law Firm joins the show to discuss referral-based marketing. Uli’s tips for generating referral relationships and cases are practical and time tested. If you think that referral marketing is how established law firms build their client base at no cost, then you are wrong on all counts. Learn why Uli thinks that most lawyers do not budget enough time or money to build referral relationships and how to use your referral network to generate more work than you can handle.

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