On today’s episode, Bruce Denson, of The Denson Firm, joins Jake to share how he developed core values for his legal business. Bruce has been practicing law since 1994, first as a prosecutor and then as a defense attorney. He focuses his criminal defense practice in DUI defense. In his conversation on the podcast today, Bruce shares the story of how a desire to help those struggling with addiction by taking them on a paddle boarding outing where he discussed life lessons, ultimately led to him uncovering his personal and, subsequently, his firm’s core values. After uncovering these core values, he began teaching a legal CLE using these core values and ultimately wrote a book on the same titled “Lawyer Up.” Don’t believe in core values? You will after listening to today’s episode with Bruce Denson.

Highlights:

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Hear Bruce talk about how he stumbled upon the core values that he uses as a compass for his life and for his legal practice.

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Get simple tips on how to uncover and develop your core values.

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Listen to Bruce talk about the evolution of his core values both personally and professionally.

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Uncover the importance of core values for your business and how to communicate these values to your team.

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