On today’s episode of the podcast we look at another trait necessary to becoming a DWI Master: marketing. All great DWI trial lawyers are great marketers but this may not be what you think. You don’t have to be highly skilled at advertising or SEO in order to be a great marketer. In the words of Tom Fishburne, “the best marketing does not feel like marketing.” Being a great marketer at the end of the day means that you are clearly communicating your brand to the public through the art of storytelling.
Discover how the mindset that “the best cases go to the best marketers” mandates that the top DWI lawyers be great at marketing.
Understand why fundamentally marketing is the art of telling the story of you and your firm.
Learn why referrals stem primarily from (1) great service and (2) great outcomes, and in that order of importance.
Uncover why unhappy clients are your best means of improving your service to create the ideal client experience.