On today’s podcast, Jake sits down with guest Zac Cohen to discuss how to grow your practice at the local level. Zac grew up in Salisbury before attending Wingate University on a football scholarship. Zac went to law school in Texas but always had plans to come back home to NC and start a traffic ticket law firm. Zac moved home after law school and started his firm in Monroe, NC, which concentrates in traffic tickets and DWI Defense.
Hear Zac discuss the power of the relationships and network he built as a personal trainer in his local gym and how those have carried over into his legal practice.
Learn how to build your personal and firm brand through relationships with your clients and other local lawyers.
Discover the number one search on Google that leads clients to Zac’s website and why this is a testament to the way he has built his practice.
Listen to Zac’s #1 secret for building a DWI practice and how to charge appropriately for DWI representation.