Like most building blocks to a successful business, there is no secret recipe for referral marketing. At the end of the day, referral marketing is relationship marketing. It takes significant time, intention, and energy to build a referral-based practice.
However, a potential client that has been referred your way is already primed to hire you, no need to market yourself or sell your skills. This is why referrals are so powerful and valuable and time spent building referral relationships is time well spent.