If you don’t know the answer to this question, the likelihood of landing your next DWI client is in serious jeopardy and your practice is in serious trouble.
In this episode of the NC DWI Guy, Jake discusses why this question is important to answer not only so you can communicate it to a potential client, but so that you know why your law firm exists and what value you bring to the legal marketplace.
Learn some of the most common surface level and (more importantly) deep subconscious motivators a client might have for contacting a DWI lawyer.
Listen to Jake speak about how to uncover a potential client’s motives for contacting a lawyer during the consultation.
Avoid getting caught off guard by this question in the future by taking the time to answer this important and legitimate client question.
Hear Jake discuss why answering this question with fearmongering is a bad choice.
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